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Social media influencers to promote tourism, state officials hold meeting

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Bihar government to use social media influencers to promote tourism in the state. Ahead of the Bihar election next year, the government has made this move to hike tourism

Bihar government to use social media influencers to promote tourism in the state. Ahead of the Bihar election next year, the government has made this move to hike tourism and increase people's income this way.

"We had an interaction, and I am very happy that many youth through different mediums are showing interest in Bihar. We have taken their suggestions so that our department can do better planning to promote tourism and establish Bihar as a better tourist destination," says Bihar Tourism Minister Nitish Mishra.

"Today was a very important day for Bihar tourism. Several people highlight different locations of Bihar on social media platforms. We, at the Department of Tourism, wanted to understand their views to build Brand Bihar and increase tourism of Bihar. With that purpose, we organised an interaction today and I am happy that we gathered suggestions from youth who have been highlighting Bihar across mediums," he added.