Prime Minister Narendra Modi launched the Bharatiya Janata Party’s (BJP) national membership campaign, ‘Sangthan Parv, Sadasyata Abhiyan 2024,’ from the party headquarters on Monday. Modi initiated the campaign by becoming the first BJP member through a missed call to 8800002024, followed by completing his registration via an SMS from the party. This launch signifies the start of the BJP’s effort to expand its membership across the country.

Party President J.P. Nadda supported Modi’s membership and kicked off the nationwide drive. Following Modi’s registration, senior leaders such as Home Minister Amit Shah, Defence Minister Rajnath Singh, and Education Minister Dharmendra Pradhan, along with notable figures like Piyush Goyal, Bhupendra Yadav, Shivraj Singh Chauhan, and BJP General Secretary Vinod Tawde, also enrolled as members.

The campaign will reach out to veteran leaders like L.K. Advani and Murli Manohar Joshi. Amit Shah praised the BJP’s democratic approach to membership, contrasting it with other political parties, and expressed confidence in exceeding the previous membership record, aiming for over 10 crore members. He also highlighted key achievements of the Modi government, including the construction of the Ram temple in Ayodhya, the abrogation of Article 370, and the development of the Kashi Vishwanath Corridor.

J.P. Nadda emphasized the need for members to renew their membership every six years to maintain the party’s democratic principles. The campaign is organized in phases: the first phase ends on September 25, the second runs from October 1 to 15, and an active membership drive continues from October 16 to 31. Membership targets will be set at each unit level, from booth to state, based on recent election performances.

Defence Minister Rajnath Singh acknowledged a general decline in public trust but highlighted PM Modi’s dedication to integrity and transparency, which he believes has guided the party’s political and governance approach. The initial 15 days of the campaign will focus on door-to-door outreach at the booth level before expanding to larger public activities.