Meta is enhancing its AI capabilities across platforms, with Instagram preparing to launch a new feature that allows users to create AI-generated profile pictures. Developer Alessandro Paluzzi recently discovered this feature on Instagram, where users could soon see an option to "Create an AI profile picture." Although details remain limited, similar features are reportedly in development for Facebook and WhatsApp.

The new AI profile picture tool might enable users to generate custom images from text descriptions or apply AI-driven artistic styles to existing photos. This builds on Instagram’s previous AI features, such as Meta AI, a chatbot available in private and group chats, and a tool to help users rephrase messages in direct chats.

Additionally, Meta is enhancing its efforts to protect younger users on Instagram. Using a tool called the "adult classifier," Instagram plans to identify users under 18 and automatically switch their accounts to stricter privacy settings. According to Allison Hartnett, Meta’s Head of Product Management for Youth and Social Impact, this tool analyzes behaviors, like accounts followed and content engagement, to flag potential underage users.

Meta has also begun testing facial recognition technology to detect scam ads on Instagram and Facebook that misuse public figures' images. The AI-powered tool will block fraudulent ads and help verify users via video selfies to access compromised accounts. Although these new safety and verification features are still in testing, they demonstrate Meta’s growing commitment to using AI for both enhanced personalization and user protection.

Instagram Head Adam Mosseri recently confirmed that the platform has stopped automatically refreshing users' feeds when the app reopens, a feature change welcomed by users.