How India Celebrated New Year’s Eve: Party Trends Revealed by Blinkit and Swiggy Instamart

The night of December 31, 2024, was filled with festive cheer as people across India celebrated the arrival of the new year with grandeur.
Parties were in full swing in households, and the impact was evident on online ordering platforms like Blinkit and Swiggy Instamart, which shared fascinating insights into how Indians partied.
Record-Breaking Party Orders
From snacks to beverages and essential party supplies, platforms reported a surge in orders. Popular items included potato chips, cold drinks, and ice packets, indicating a widespread preference for home parties. This trend reaffirmed that India knows how to celebrate in style.
Insights from Blinkit CEO
Blinkit CEO Albinder Dhindsa took to social media platform X to share data on the most-ordered items, highlighting the unique party preferences of Indians. He revealed that items like aloo bhujia, ice packs, and other party essentials topped the charts.
A Peek Into Indian Festivities
The overwhelming demand for party supplies showcased the enthusiasm with which Indians embraced the New Year. Home gatherings remained a popular choice, blending traditional warmth with modern celebrations.
This trend of online ordering for parties not only underscores India’s love for convenience but also its unique way of ringing in the New Year with food, drinks, and good company. As the world welcomed 2025, Indians once again proved that their style of celebration is unmatched.